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Download Book Hey Whipple Squeeze This The Classic Guide To Creating Great Ads in PDF format. You can Read Online Hey Whipple Squeeze This The Classic Guide To Creating Great Ads here in PDF, EPUB, Mobi or Docx formats.Hey Whipple Squeeze This
Author :Luke SullivanISBN :9781118237182
Genre :Business & Economics
File Size : 27.12 MB
Format :PDF, ePub, Docs
Hey Whipple Squeeze This Summary
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The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
Art Of Writing Advertising
Author :ISBN :0071426248
Genre :Advertising
Hey Whipple Squeeze This A Guide To Creating Great Ads
File Size : 61.55 MB
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Radio Advertising
Author :Pete SchulbergISBN :UOM:39015038415181
Genre :Business & Economics
File Size : 87.82 MB
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Advertisers spend more than $10 billion per year on radio advertising. The key to getting the biggest payback on that investment, of course, is knowing how to do it profitably. And that's what makes Radio Advertising: The Authoritative Handbook so useful and so important. It covers all the traditional methods and approaches, and it also gives the insider's view of all the new developments - the new numbers, the new strategies, and the new tactics - that continue to make radio advertising the most effective advertising medium around.
A Smile In The Mind
Author :ISBN :UOM:39015037776567
Genre :Design
File Size : 36.94 MB
Format :PDF, ePub
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This work shows how designers take the familiar and turn it into the suprising. Witty thinking is revealed as playfulness with ideas, and the book examines examples of work, to understand the ideas behind the images. It includes interviews with designers in the USA, Britain, Europe and Japan.
The Advertising Concept Book
Author :Pete BarryISBN :UOM:39076002811680
Genre :Business & Economics
File Size : 21.16 MB
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A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Books In Print
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UOM:39015045491084 Genre :American literature
File Size : 87.45 MB
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.